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Posted by / 18-Apr-2017 05:18

Describe what it does in simple and concise language, list the unique benefits it offers, and compel the reader to download it.

While many of these strategies apply across the board when it comes to the different app stores, the App Store and the Google Play Store have two very different approaches when it comes to ASO keywords. It exclusively uses title and whatever keywords or keyword phrases you include in these 100 characters to determine which search strings your app will show up for.

You can then determine whether or not it makes sense to target these same keywords or a separate set of keywords unique to your individual value proposition.

Similarly, you’ll have to decide if it makes more sense to rank in the top 10 for a few highly competitive keywords or to rank in the top spot for keywords with a lesser search volume.

To help you boost your app marketing strategy (along with your app store ranking!

), I’ve put together a list of 10 favorite ASO tips, many of which have their roots in well-known SEO strategies marketers know and love. How well do you know your customers and your competition?

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